Arista

Q&A: Churchill founder and former chairman and CEO Martin Long

To tie in with his deep dive into the birth of the UK direct insurance market, Jonathan Swift caught up with Direct Line co-founder and Churchill founder and former chairman and CEO Martin Long to talk about the birth and growth of both companies, their brands and customer service ethos at a time when the latter was - in his eyes - ‘an anathema’ to the incumbents.

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