Google reveals FCA authorisation ad rule to target scammers
Google’s decision to only allow regulated firms to place financial services adverts targeting UK consumers has received a measured response from the Financial Conduct Authority, while a law firm has warned the devil will be in the detail.
Under the policy change advertisers have until 30 August to meet the certification requirements and prove their FCA authorised status or show they qualify for an exemption. Enforcement is scheduled to
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