Analytics key for mid-market brokers following 'defensive' Willis merger
The Willis and Towers Watson merger is a defensive move to prevent the broker being targeted for acquisition, according to industry insiders, who also claim mid-market brokers must boost their analytics offerings in the wake of the deal.
The merger, announced this morning (30 June), has an implied equity value of $18bn (£11.4bn). The combined company, to be called Willis Towers Watson, will be 50.1% owned by Willis shareholders and 49
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