Affinity news: Rich customer data can be used to benefit products
The differences in customer service and customer loyalty between those who come via price comparison sites and those that come direct were highlighted in a presentation by Arthur J Gallagher managing director of partnerships Alan Sanderson.
Sanderson, pictured, questioned whether customers attained through an aggregator belong to the provider brand or the aggregator. “If you have attracted that customer through an aggregator, do you
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