Half of UK brokers recruiting to fuel business growth

Hired

While the number of brokers actively looking to recruit has decreased, Aviva’s latest Broker Barometer has suggested those looking to recruit are doing so because they want to fuel business growth.

According to the survey, 74% of brokers are actively looking to recruit in 2025. This is down 20 percentage points from the year before.

Aviva suggested this “shift indicates a stabilisation in the

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