BIA Countdown: Marketing moguls reflect on 20 years of the BIAs
As part of Post’s countdown to the 20th anniversary of the British Insurance Awards in July, we spoke to the major insurers who have experienced wins in the marketing category over the years, asking them how the industry has changed since the first BIAs.
Annabel Venner, global brand director, Hiscox
How has insurance marketing changed since the BIAs started in 1995?
There was no world wide web and you were able to plan and produce campaigns with long
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