Mystery Shopper - Going undercover
Surveys are a ubiquitous feature of today's insurance market, benchmarking everything in the personal lines space. Buyers of commercial insurance have only their broker as a guide, however, so Ralph Savage created his own company, enlisted an intermediary and waited to see what happened next
The idea of a mystery shopper exercise is not new and it seems there is no best way to do it. This article, therefore, in no way promises to present a definitive picture of the state of the market in
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