Competing on claims
Commercial insurance buyers are concerned over insurers' willingness to pay claims and would like to see this benchmarked against key performance indicators. But would insurers be prepared to publicly compete against their peers in this way, asks Veronica Cowan
"We never forget you have a choice" went the marketing slogan for British Caledonian Airlines - but it could equally apply to insurance buying. More specifically, it reflects the current call made by
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