Claims service - Shattered illusions
For the motor insurance industry, accidents are where things come to the crunch and, as 40% of policyholders swap their insurers after one experience of the claims process, Don Bergenroth asks if brokers know enough about the service their customers are receiving
Claims are the decisive moment for insurance policies because it is the time when the customer tries to use the product that they bought. If they bought that product to provide them with protection
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