Why Aviva’s takeover of Direct Line is bad news

James Daley

James Daley, managing director of Fairer Finance, shares his thoughts on Aviva’s £3.7bn takeover of Direct Line Group and raises concerns about the impact of mega mergers on customer service.

When Aviva announced its bid to take over Direct Line at the end of last year, my heart sunk. 

Direct Line was only recently under new management – and its CEO Adam Winslow was putting together a

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