Tech transformations wont work ‘if the tail is wagging the dog’

Ash Jokhoo, chief information officer, Direct Line Group

Two years on from being brought in to oversee Direct Line’s online transformation, the insurer’s chief information officer Ash Jokhoo has outlined how work to develop an end-to-end digital claims process is going.

Jokhoo, pictured, said he considered it “vital” that customers were brought in to share their views on current processes and test any updates or overhauls before these were rolled out across all

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