Why customer satisfaction in general insurance is plummeting
Customer satisfaction in general insurance providers over the last 12 months has plummeted at the fastest rate since 2008, according to the latest Institute of Customer Service report.
Customer satisfaction with insurance organisations is 78.7, a fall of 2.1 points compared to a year ago, with seven out of the 26 insurance organisations receiving a UK Customer Satisfaction Index
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.