Briefing: Media owner could signal bright Future for Go Compare

gio-compario-selfie

This week media group Future had offer terms accepted to buy Go Compare parent Goco. Post content director Jonathan Swift looks at how the deal could help reposition the aggregator away from expensive advertising, to a more customer-centric approach built on loyalty rather than price sensitivity.

The announcement of the prospective sale of Go Compare’s parent company to publishing giant Future marks the latest chapter in what has been quite an eventful (and short) history for the price

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Q&A: Ben Wooltorton, Cover-More Group

Ben Wooltorton, managing director of Zurich-owned Cover-More Group’s UK business, outlines the impact of the Consumer Duty and explains how he intends to increase the travel and speciality insurance provider’s number of partnerships.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here