CII's Sian Fisher on how professionalism affects reputation in insurance

Sian Fisher

Good reputation takes time to build but Sian Fisher, CEO, Chartered Insurance Institute, explains how being transparent, diverse and having a commitment to professionalism can help the insurance industry achieve this.

Reputation lies at the heart of the success of not only the individual insurer but also the entire profession. It cannot be overvalued in terms of its impact on the bottom line, which is directly

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