Blog: What could CEO Penny James bring to Direct Line?
Jonathan Swift reflects on whether Direct Line's new "understated" and "inquisitive" CEO Penny James might be the right person at the right time, given the on-going pricing review
Last week Direct Line announced Penny James, pictured, as its UK CEO, replacing Paul Geddes.
In truth, the move did not come as a total surprise as she had always been seen as the strongest internal
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