Go Compare expects increased dual pricing in motor
Go Compare is expecting differential pricing to grow more pronounced this year, potentially buoying the company’s flagging motor comparison business.
The company’s CEO, Matthew Crummack said that despite falling revenues in the segment last year, there will be a greater move toward switching as dual pricing grows more pronounced in the coming
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.