BIA 2018: Communication: Brand Management; Customer Care; Business Sustainability/CSR Initiative

6 the brand management award
Mike Crane, managing director at LV, and his team collect the Brand Management Award from Martin Wiggins, managing director at Brandformula & Lamb
The Brand Management Award

The Brand Management Award was presented to LV for its multi-car policy ‘From the Heart’ campaign.

The insurer decided on an ambitious trajectory to shirk off aggregator

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Big Interview: Freddy Macnamara, Cuvva

Freddy Macnamara, Cuvva CEO and founder, explores with Damisola Sulaiman how the insurtech’s app has been key to its direct customer acquisition and why price comparison sites may soon be a thing of the past.

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