BIA 2018: Communication: Brand Management; Customer Care; Business Sustainability/CSR Initiative

6 the brand management award
Mike Crane, managing director at LV, and his team collect the Brand Management Award from Martin Wiggins, managing director at Brandformula & Lamb
The Brand Management Award

The Brand Management Award was presented to LV for its multi-car policy ‘From the Heart’ campaign.

The insurer decided on an ambitious trajectory to shirk off aggregator

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Q&A: Ben Wooltorton, Cover-More Group

Ben Wooltorton, managing director of Zurich-owned Cover-More Group’s UK business, outlines the impact of the Consumer Duty and explains how he intends to increase the travel and speciality insurance provider’s number of partnerships.

Ensuring essential insurance satisfies the consumer

After the Financial Ombudsman Service stated it expected to receive an uptick in complaints from consumers who opted for cheaper car premiums without realising the impact this would have on the level of cover, Tom Luckham examines how the differences between standard and essential policies are communicated.

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