Shorter car hire lengths damaged results, says Helphire boss

Martin Ward

Credit hire firm Helphire is "cautious but optimistic" about the future, despite posting an adjusted operating loss of £0.7m for the six months to 31 December 2012.

Helphire also reported an adjusted loss before tax of £3.6m and statutory loss before tax of £6.0m inclusive of exceptional items.

Group managing director Martin Ward said the operating loss could be

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