News analysis - Smartphone apps: has the prime time arrived to invest in mobile?
The long-held hunch by savvy industry operators that the rapid emergence of smartphone technology presents a potentially lucrative revenue stream was this week underlined by Money Supermarket’s claim to have launched the UK’s first front-end motor insurance app.
While most direct insurers admit the introduction of app technology focusing on claims, which was first rolled out almost two years ago, has yielded mixed results — a rising number of price comparison
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