Aviva launches new online brand Quote Me Happy
Aviva today introduced a brand for internet shoppers who prefer to shop on price comparison sites and manage their insurance online.
The insurer said Quote Me Happy now formed part of its strategy to continue to explore new routes to market, and is a response to changing customer buying habits.
The new service will be available in
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.