Q&A: Jonathan Jackson, Previsico

Jonathan Jackson

Jonathan Jackson, CEO of Previsico, discusses practical uses of the firm's flood risk forecasting service and its primary areas of growth over the coming year.

How did Previsico get started as a business?

The genesis was back in 2001 when one of the academic co-founders Professor Yu started working on this flood model.

Then in 2014, the UK government

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