Why insurance companies love furry faces
Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.
To succeed, insurance brands, like all other sectors, must invest in building distinctiveness and establishing awareness.
But the insurance sector comes with an added challenge – this is a low
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