Are you ready for commoditised insurance’s slow death to speed up?

Forget about products – Felix Schachter, insurance advisory leader at Tata Consultancy Services, says you need to focus on your customers and the value you can offer them to stay relevant in today’s rapidly evolving insurance market.

Commoditisation has been prevalent in insurance for quite some time, predominantly in general insurance personal lines although other segments in life and non-life insurance have also been affected. 

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