Blog: Do insurers risk being relegated to the role of white label cover providers in an era of Amazon and Apple?
As Ikea partners with Swiss Re to enter the household insurance market, the move is yet another step closer to insurance cover becoming part of a wider ecosystem economy, where goods and services are bundled for consumer convenience. Keith Stonell, managing director, EMEA, Guidewire Software asks what insurers need to do to stop themselves being relegated to the role of white label providers.
When Ikea announced its new home insurance offer, Hemsaker, in partnership with Swiss Re’s Iptiq, it joined a number of household brands that clearly see an opportunity in the insurance market.
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