Blog: Loyalty penalties - how the industry can be changed by smart technology
Creating and retaining loyal customers is a goldmine for businesses. Customers who champion and support a particular brand not only continually strengthen their own relationship but also act as an advocate to other consumers writes Matt Poll, founder and CEO of Neos.
It stands to reason that an effective business strategy not only focuses on creating loyal customers but also valuing existing ones. It is shocking then, that within the insurance industry loyal
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