Blog: Keeping up with the customers
Customer expectations have changed. Technological advances in the past five to 10 years have refocused entire industries on providing ‘real-time’ customer care. Mark Southern, commercial director for the WPA Group, explains that while insurance businesses are notoriously complex, customers now want immediate and precise answers.
It is no longer acceptable for insurers to inflict legacy technology and process on customers. Successfully riding this tech wave will be the difference between the making or breaking of established
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