Video: Digital Insurance Collective - The value of design thinking
Post's Digital Insurance Collective tried to #WakeUpInsurance with a session on design thinking.
Attendees including Tom Clarke, operation change manager Level 2 at LV, Ash Roots, director of digital at RSA, Anna Peak, broker marketing director at LV and Leigh Calton, head of proportion development at Ageas, discuss the merits of design thinking including enhancing customer relationships and driving innovation.
Kate Greenstick, design director at design thinking agency Pancentric, adds that design thinking is about generating ideas and getting to that point when you uncover a seed for development.
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