On the soapbox: From Croydon to Berlin
There is constant talk of digital innovation in personal lines, but when it comes to concrete facts, all we have is speculation. So I decided to take a different slant on where disruption might come from and look at the geographic location of previous disrupters to give us some clues.
CROYDON - Telephone-based insurance - 1985
Croydon is often ridiculed for its aspirations to be the New York of the South, but its footnote in insurance history is writ large. Croydon was the place
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