Affinity: 'Sticky' challenge faced by affinity in bid to boost business
Insurers must "tap into partner loyalty" within affinity arrangements if they are to stay one step ahead of mounting outside pressures, according to Ageas' partnerships director Ian Wardle.
Speaking at the Post Affinity 2011 conference at the Hyatt Regency Hotel in London, Mr Wardle explained that external pressures, such as aggregators, constantly evolving regulation and significant
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