Belfor rebrands residential business
Global restoration company Belfor plans to rebrand its residential business in the UK as 3R Restoration.
Belfor said it received “invaluable feedback from its clients to further develop and differentiate the residential market” and that there had been “significant growth of the residential business in recent months”.
The three Rs stand for “Rapid, responsive, recovery”.
Belfor managing director said: “Collectively these 3Rs are a clear statement of what we stand for at 3R Restoration. This is what the market expects and this is our promise to our customers.”
Conor Roche, chief operating officer for Belfor Europe said it was the “right time to create a branded distinction between the commercial and residential operations”.
UK Commercial operations will continue under the Belfor brand.
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