E-business: Wishman: mobile e-commerce has finally arrived
Mobile technology has "finally arrived" in the insurance space and now is the time to develop a mobile online strategy, according to LV group e-commerce director Paul Wishman.
He explained that his own company's multi-channel general insurance strategy has been critical in helping it grow its broker revenue from zero to £657m in four years.
Since 2007, the insurer's core
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