Application fraud: customers need to understand seriousness of purchase
There is a fine balancing act between "the legal guff, educating customers and having a slick online process", when it comes to preventing ignorant or opportunist application fraud, according to John Salmon, head of insurance at Pinsent Masons.
He added: "As an industry, we do not help ourselves when we have adverts on TV that promise you can get a quote in two minutes. The reality is we have to educate customers that this is a serious
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