View from the top: A makeover of the mind

Hiscox offices

The insurance industry has an image problem. If it were a celebrity, it would take more than just a nip and tuck and some botox to transform its wrinkled reputation with the paying public.

But why? We support our household and commercial customers through some of the most difficult times. Hurricanes A to Z, 9/11, the UK's 2007 floods, Enron; the list of man-made and natural disasters

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