No smoke without fire
A damaged reputation can do untold harm to a company, with the actions of one person or a single event tainting the whole. Reputational risk management is essential but how can an organisation measure the equity of this intangible asset, asks Ana Paula Nacif
Top executives know that once a company's reputation is muddied, the chances of turning it around are very slim. It is one of the few threats that can destroy an organisation overnight. As a result
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