Blog: Loyalty penalties - how the industry can be changed by smart technology

customer-loyalty

Creating and retaining loyal customers is a goldmine for businesses. Customers who champion and support a particular brand not only continually strengthen their own relationship but also act as an advocate to other consumers writes Matt Poll, founder and CEO of Neos.

It stands to reason that an effective business strategy not only focuses on creating loyal customers but also valuing existing ones. It is shocking then, that within the insurance industry loyal

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Inspecting and impressing in the gadget insurance market

Ahead of Black Friday (29 November) the latest Insurance Post Podcast explains how gadget insurers are increasingly looking at the way devices are used rather than the likelihood of the component parts ceasing to work when it comes to underwriting and claims.

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