Airmic urges a 'pragmatic and flexible' approach for corporate customers following flooding

John Hurrell is chief executive of the Association of Insurance and Risk Managers

The current flooding in the north of England has underlined the need for businesses to buy insurance that is fit for purpose, and to support it with effective crisis planning according to the Association of Insurance and Risk Managers.

While news coverage has concentrated mainly on the devastating impact on households and small businesses, Airmic says large companies have also been hit by the floodwaters. This is especially the case

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