Insurers should adopt online retailing mentality, says KPMG
UK insurance customer experience is improving but insurers need to focus on personal interaction with customers, digital channels and adopting a retailing mentality, a new report by KPMG has claimed.
Only 16% of UK general insurance customers believed that customer experience had improved over the last year, KPMG's Customer Experience Barometer found.
This is a lower rate than other countries
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