Are you listening to your customer?

Online insurance policy

The perception in the insurance market is that all customers care about is price but, as Geoffrey Godding and John Cooper reveal, a recent survey highlighted that brand, financial security and insurer interaction are just as important.

With the rise of the internet, mobile technologies and shops opening almost all hours, one thing remains true: customers want convenience. Whether it's a pint of milk or a motor policy that expires at

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