Industry unveils older driver initiative as Direct Line follows LV's age limit stance
The decision by LV to scrap its age limit of 86 for new car insurance customers has struck a chord with industry bodies behind the launch of a new signposting model, yet market rivals appear largely unconvinced.
While organisations such as the British Insurance Brokers Association and Age UK have been quick to praise the "bold stance" LV has taken in the campaign to offer cover to older drivers, other major
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