Q&A: Helen Bush, The Insurance Octopus

Helen Bush, director of The Insurance Octopus

Helen Bush, director of The Insurance Octopus, discusses doubling the business in the next five years, her journey from joining the start-up in 2008 to becoming the director in September, and her pride in the business being shortlisted at this year’s British Insurance Awards.

When did you join the company?

The business started trading in 2008. Kevin Norton and Michael Winniczuk set it up. I joined as temp – a lead generator – in 2008 and was made a permanent employee in

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Claims service stayed steady at end of 2024

The consistent improvement in claims service seen over the last 18 months plateaued at the end of 2024, with the market average NPS remaining at -4 and just one point up on the NPS recorded at the end of 2023.

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