Insurance debate: We need to combat customer apathy, says PwC
Jonathan Howe, UK insurance leader at PWC, continues the discussion by wondering whether the industry gives itself enough ‘touch points' with customers and believes it needs to be more innovative.
Using apps to increase the frequency and quality of interaction is definitely one way to reach out but are we missing out on other possibilities, such as robo-advice models?
Howe, pictured, believes
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