Digital Insurance Strategies: Mobile strategy vital as smartphone use increases

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Google finance industry head Jo Hind has insisted that firms’ social media strategies must be handled at board level to ensure they becomes part of the corporate culture.

Hind told delegates: “Social media can help with PR, branding, reputational management, product development, customer service and sales & marketing, but what we see as the biggest challenge for

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Claims service stayed steady at end of 2024

The consistent improvement in claims service seen over the last 18 months plateaued at the end of 2024, with the market average NPS remaining at -4 and just one point up on the NPS recorded at the end of 2023.

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