Brand building - advertising: channelling advertising opportunities
Television remains the most powerful tool in the advertising armoury of insurance companies — but they must adapt to changing view patterns and innovations to survive in the market, says Ralph Savage.
When The Buggles brought us the 1979 hit Video Killed the Radio Star, it ruminated on the golden age of radio after popular music had found a new visual medium to reach the masses.
Yet, in 2011, even
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