Articles by Kelly Ward
Blog: Brand legacy vs digital innovation within the insurance industry
As customers now expect their insurance provider to have strong digital capabilities, companies can no longer rely on brand loyalty alone to appeal to their audiences. Kelly Ward, chief sales and distribution officer at Axa Partners UK, considers how…
Blog: Changing attitudes in consumer travel
Kelly Ward, sales, marketing and distribution director at Axa Partners UK & Ireland, considers Covid-19 driven changes in the travel industry – and the future of travel insurance.