View from the Top: Satisfaction not guaranteed
Net Promoter Score is a widely used measure for assessing your brand through the eyes of your customers, providing an insight into whether a customer is likely to recommend or discredit your company and its services.
I’ve recently seen NPS scores for a range of motor insurance brands for December 2012, and, I have to say, they were pretty disappointing.
The scale ranges from -100 to +100. The average NPS for the
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