Insurance Post

Aviva to launch new online brand 'Quote me happy'

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Aviva has today announced that it will be launching a new car insurance brand catering for the growing number of customers who prefer to shop on price comparison sites.

The new brand, which will be known as ‘Quote me happy', will provide fully comprehensive insurance only and is aimed at lower risk motorists who are aged between 21 and 75, have had no more than one

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