Halifax in television advertising push
Halifax General Insurance is to embark upon its own series of direct response television adverts to push its household products.
The 40-second advert, which viewers can see from the 1 July 2004, will feature the animated Howard character as a newsreader, warning potential customers of other insurers’ escalating home insuranceOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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