Insurance Post

Watch it now - marketing in a recession

Earlier this week the Post Magazine Insurance Marketing Forum hosted a live and interactive webinar in which Anthony Gould, group editor in chief of Post, talked to marketing expert Quentin Crowe, about using modern techniques - such as twitter and TeachersTV - to make the most of limited marketing budgets.

Mr Crowe challenged the insurance industry to be bold and to let go of some of its more traditional marketing strategies. He commented that if bottled water manufacturers do not have to sell on price

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