Cost warning over duplicate marketing mailings
A new report published by Experian, has today revealed that financial services organisations are wasting thousands of pounds each year by sending duplicate mailings to customers, writes Katherine Brandon, reporter, Professional Broking .
Research commissioned for the report, titled 'Making sense of a crowded nation', says that two thirds of financial services organisations neglect to remove duplicate names and addresses from theirOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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