RAC launches new advertising campaign
Motoring organisation RAC is launching a new integrated brand advertising campaign. The campaign, which includes TV, radio and national press ads, will start on Sunday 6 November during ITV1's Heartbeat, with a series of 20 second adverts and will continue throughout the Autumn.
It is the first campaign from RAC for nearly two years and the first since its recent acquisition by Aviva.The campaign's strapline is 'The people behind people behind the wheel', which is designed
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